ROCHON GENOVA
PRIVACY POLICY
Effective Date: July 1, 2026
1. Our Commitment to Your Privacy
Rochon Genova (“Rochon Genova“, “we“, “our” or “us“) is committed to protecting the privacy, confidentiality and security of the personal information entrusted to us.
As a law firm, we routinely handle highly sensitive personal information on behalf of clients, prospective clients, witnesses, experts, class members, employees, business contacts and visitors to our website. We recognize that maintaining the confidentiality of this information is fundamental to the solicitor-client relationship and to the trust placed in us.
This Privacy Policy explains:
- what personal information we collect;
- how we collect, use and disclose personal information;
- how we protect personal information;
- how long we retain information;
- your privacy rights; and
- how to contact us with questions or requests regarding your personal information.
This Privacy Policy applies to information collected through:
- our website located at www.rochongenova.com;
- our online contact forms;
- communications with our lawyers and staff;
- prospective client inquiries;
- business relationships; and
- any other interactions with Rochon Genova where this Privacy Policy is made available.
This Privacy Policy does not replace any obligations imposed by solicitor-client privilege, litigation privilege or applicable professional conduct rules, all of which continue to govern our handling of confidential legal information.
2. Privacy Laws
Rochon Genova manages personal information in accordance with applicable Canadian privacy legislation, including, where applicable,
- the Personal Information Protection and Electronic Documents Act (PIPEDA);
- applicable provincial privacy legislation; and
- applicable rules governing lawyers and law firms issued by provincial law societies.
Where legal requirements differ depending upon the jurisdiction in which an individual resides, Rochon Genova will comply with the laws applicable to that individual and to the services we provide.
3. Scope of this Policy
This Privacy Policy applies to personal information collected from:
- current clients;
- former clients;
- prospective clients;
- class members;
- witnesses;
- experts;
- opposing parties where required during litigation;
- job applicants;
- suppliers and consultants;
- website visitors; and
- individuals who otherwise communicate with Rochon Genova.
This Policy does not apply to information that has been anonymized or aggregated so that it can no longer reasonably identify an individual.
4. Personal Information We Collect
Depending upon the nature of our relationship with you, we may collect information such as:
- contact information
- identification information
- information relating to your legal matter
- financial information
- health information where necessary
- any information you choose to provide
We only collect sensitive personal information where it is reasonably necessary for the purposes identified in this Privacy Policy or otherwise authorized or required by law.
Because this information is particularly sensitive, we employ enhanced administrative, technical and physical safeguards designed to protect it from unauthorized access, use or disclosure.
5. Information We Collect Through Our Website
When you visit our website, we may automatically collect certain technical information such as IP address, browser type, operating system and pages visited for security, analytics and website administration.
This information is used to:
- maintain website security;
- diagnose technical problems;
- improve website functionality;
- understand how visitors use our website;
- measure website performance; and
- improve the services and information we provide online.
6. Contact Forms
Our website contains contact forms that allow visitors to communicate with Rochon Genova.
When you submit a contact form, we may collect:
- your name;
- email address;
- telephone number;
- organization (if applicable);
- the subject of your inquiry; and
- any information you voluntarily include in your message.
Contact form submissions are transmitted to Rochon Genova by email and are stored within the secure administration environment supporting our website for the purpose of responding to your inquiry and maintaining appropriate business records.
Important Notice
Please do not submit confidential, privileged or highly sensitive legal information through our website contact form.
The contact form is intended only for general inquiries and initial contact.
Until Rochon Genova has completed a conflict check and agreed to act on your behalf, information submitted through the website should not be considered confidential or subject to solicitor-client privilege.
If you require secure transmission of documents relating to an existing legal matter, please contact your lawyer or our office directly so that an appropriate secure method of communication can be arranged.
7. Cookies and Similar Technologies
Our website uses cookies and similar technologies to provide website functionality, improve user experience, analyze website traffic, protect against fraudulent activity, and help us understand how visitors use our website.
A cookie is a small text file stored on your device when you visit a website. Cookies allow websites to recognize returning visitors, remember preferences, and improve website performance.
By visiting this website, you consent to the use of cookies and similar technologies in accordance with this Privacy Statement.
8. Your Cookies Options
If you prefer not to accept cookies, you can configure your Internet browser to notify you when a cookie is being sent or to refuse cookies automatically. For information on adjusting your browser’s cookie settings, please consult your browser’s help documentation or online support resources.
9. Analytics and Website Technologies
Google Analytics
Our website uses Google Analytics, a web analytics service provided by Google LLC.
Google Analytics helps us understand how visitors interact with our website by collecting information such as:
- pages visited;
- navigation patterns;
- approximate geographic region;
- browser type;
- operating system;
- device characteristics;
- session duration; and
- website performance information.
Google Analytics uses cookies and similar technologies to generate reports regarding website usage.
The information collected helps Rochon Genova:
- improve website content;
- improve accessibility;
- identify technical issues;
- measure website performance; and
- better understand the information visitors find most useful.
Google may process analytics information on servers located outside Canada, including in the United States or other jurisdictions where Google maintains processing facilities.
For additional information regarding Google’s privacy practices, please visit: https://policies.google.com/privacy
Microsoft Clarity
Our website uses Microsoft Clarity, a website analytics and behavioural insights service provided by Microsoft Corporation.
Microsoft Clarity allows us to better understand how visitors interact with our website through technologies that may include:
- session recordings;
- heatmaps;
- click analysis;
- scrolling behaviour;
- page interaction;
- device information; and
- technical performance metrics.
Session recordings are intended to help identify usability issues, improve website functionality, and enhance the overall visitor experience.
Although Clarity records user interactions with our website, Rochon Genova does not use this technology to intentionally identify individual visitors.
Information collected through Microsoft Clarity is used only for legitimate website administration, security, accessibility and service improvement purposes. Microsoft Clarity has been configured to help prevent sensitive information such as form submissions from being captured.
Microsoft may process information outside Canada in accordance with its privacy practices.
Additional information is available at: https://privacy.microsoft.com
Cloudflare Turnstile
To protect our website from spam, malicious activity and automated submissions, our contact forms use Cloudflare Turnstile.
Turnstile helps distinguish legitimate users from automated software while minimizing the amount of personal information collected.
Unlike traditional CAPTCHA services, Turnstile is designed to verify legitimate website visitors using privacy-focused techniques that reduce the need for users to solve visual puzzles.
Information processed through Turnstile may include:
- IP address;
- browser characteristics;
- device information;
- security signals; and
- technical information necessary to evaluate whether a request originates from a human visitor.
Cloudflare processes this information in accordance with its privacy policy.
WordPress
Our website is built using the WordPress content management system.
Information submitted through our website is securely processed and stored by service providers acting on our behalf.
10. Future Website Technologies
We may update this Privacy Policy from time to time to reflect changes in our website technologies.
11. Why We Collect Personal Information
Depending on the circumstances, Rochon Genova collects, uses and discloses personal information for purposes including:
- providing legal services;
- evaluating prospective client inquiries;
- conducting conflict searches;
- communicating with clients, class members and other individuals;
- administering legal matters;
- complying with legal and regulatory obligations;
- responding to court orders and lawful requests;
- processing employment applications;
- maintaining our business records;
- protecting our legal rights;
- improving our website;
- maintaining website security;
- detecting fraud and cybersecurity threats;
- administering information technology systems;
- complying with professional obligations imposed upon lawyers; and
- any other purpose permitted or required by applicable law.
We collect only the personal information reasonably necessary for the identified purposes and strive to minimize the collection of information wherever practicable.
12. Consent
Subject to applicable law and professional obligations, Rochon Genova collects, uses and discloses personal information with an individual’s knowledge and consent, except where consent is not required or where collection, use or disclosure is otherwise authorized or required by law.
Consent may be:
- express;
- implied from the circumstances;
- provided electronically;
- provided in writing; or
- provided verbally where appropriate.
You may withdraw your consent to the collection, use or disclosure of your personal information at any time, subject to legal, contractual and professional obligations.
Withdrawal of consent may affect our ability to provide legal services or respond to your request.
13. Use and Disclosure of Personal Information
Rochon Genova uses and discloses personal information only where reasonably necessary to provide legal services, operate our business, comply with legal and professional obligations, or as otherwise permitted or required by applicable law.
Depending on the circumstances, we may use or disclose personal information for purposes including:
- provide legal services
- communicate with you
- comply with legal obligations
- improve the website
- protect our systems
- administer our business
We do not sell personal information to third parties.
14. Disclosure to Service Providers
Like most professional service organizations, Rochon Genova relies on carefully selected third-party service providers to assist in the delivery of our legal and business operations.
Depending upon the services being provided, these organizations may process personal information on our behalf, including providers of:
- information technology services;
- cybersecurity services;
- cloud hosting;
- website hosting and administration;
- electronic document management;
- legal software;
- litigation support services;
- court reporting;
- accounting and audit services;
- secure file storage;
- records management;
- website analytics; and
- spam prevention and website security.
These service providers are authorized to access personal information only to the extent reasonably necessary to perform services on our behalf.
Where appropriate, Rochon Genova requires service providers to protect personal information through contractual confidentiality obligations and appropriate administrative, technical and physical safeguards.
15. Referral Counsel and Other Professional Advisors
In certain circumstances, Rochon Genova may recommend or refer a client to another law firm or professional advisor whose expertise is appropriate for a particular legal matter.
We will not disclose your personal information to referral counsel without lawful authority to do so.
Where appropriate, we will advise you before sharing your personal information with another law firm, and any information disclosed will remain subject to the receiving firm’s professional confidentiality obligations and applicable privacy laws.
16. Cross-Border Processing of Personal Information
Some of our service providers may process or store personal information outside Canada.
As a result, personal information may become subject to the laws of foreign jurisdictions and may be accessible to courts, law enforcement agencies or regulatory authorities in accordance with those laws.
Regardless of where personal information is processed, Rochon Genova requires service providers to implement appropriate safeguards designed to protect personal information in accordance with applicable Canadian privacy requirements.
17. Security Safeguards
Protecting confidential information is fundamental to our legal practice.
Rochon Genova maintains administrative, physical and technical safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration and destruction. These safeguards include access controls, encryption where appropriate, cybersecurity protections, employee confidentiality obligations and secure information management practices.
Because no method of electronic transmission or storage can be guaranteed to be completely secure, Rochon Genova cannot guarantee absolute security. However, we continually review and improve our safeguards to reflect evolving legal, technological and cybersecurity risks.
18. Retention of Personal Information
Rochon Genova retains information only as long as necessary for the purposes identified in this Policy and to satisfy legal, regulatory and professional obligations.
When personal information is no longer required, it is securely destroyed, deleted or anonymized in accordance with our records management practices and applicable legal requirements.
19. Data Breach Response
Rochon Genova maintains policies and procedures for responding to actual or suspected privacy and cybersecurity incidents.
Where required by applicable law, we will:
- investigate suspected privacy breaches;
- take reasonable steps to contain and mitigate the incident;
- maintain records of reportable breaches;
- notify affected individuals where required;
- notify applicable privacy regulators where legally required; and
- take appropriate corrective measures designed to reduce the likelihood of similar incidents occurring in the future.
Individuals who believe their personal information may have been affected by a privacy or security incident are encouraged to contact our Privacy Officer using the contact information provided below.
20. Your Privacy Rights
Subject to applicable law, you may have the right to:
- request access to personal information we hold about you;
- request correction of inaccurate or incomplete information;
- withdraw consent where consent is the legal basis for processing;
- request information about how your personal information has been used or disclosed;
- request that we update your communication preferences;
- make a complaint regarding our privacy practices; and
- exercise any additional rights available under applicable privacy legislation.
We will respond to requests within the time required by applicable law.
To protect the privacy of our clients and others, we may request sufficient information to verify your identity before responding to a request.
Accessing and Correcting Your Personal Information
Subject to applicable law and our professional obligations, you may request access to the personal information Rochon Genova holds about you or request that inaccurate or incomplete information be corrected.
Requests should be submitted in writing to our Privacy Officer using the contact information provided below.
Before responding to a request, we may require sufficient information to verify your identity.
In certain circumstances, applicable law or our professional obligations may limit the information that can be disclosed. For example, we may be unable to disclose information that:
- is protected by solicitor-client privilege or litigation privilege;
- contains another individual’s personal information;
- is subject to legal restrictions on disclosure; or
- cannot be disclosed for other reasons permitted or required by law.
Where access cannot be provided, we will explain the reasons to the extent permitted by law.
Withdrawing Consent
Where your consent forms the legal basis for our collection, use or disclosure of your personal information, you may withdraw that consent at any time by contacting our Privacy Officer.
Withdrawal of consent will not affect the lawfulness of any collection, use or disclosure that occurred before consent was withdrawn.
Please note that withdrawing consent may limit our ability to provide legal services or respond to your inquiry where the information is reasonably necessary for those purposes.
Complaints
If you have concerns about how Rochon Genova has collected, used, disclosed or otherwise handled your personal information, we encourage you to contact our Privacy Officer using the contact information set out below. We will investigate your concern and respond within a reasonable time.
If you are not satisfied with our response, you may have the right to make a complaint to the Office of the Privacy Commissioner of Canada or another privacy regulator with jurisdiction over the matter.
21. Third-Party Websites
Our website may contain links to third-party websites for your convenience or reference.
These websites operate independently of Rochon Genova and have their own privacy practices.
We are not responsible for the privacy practices, security, content or operation of third-party websites. We encourage you to review the privacy policies of any website you visit before providing personal information.
22. Changes to this Privacy Policy
Rochon Genova may update this Privacy Policy from time to time to reflect changes in:
- applicable privacy laws;
- our legal or professional obligations;
- our business practices;
- the services we provide;
- our website technologies; or
- developments in information security and cybersecurity.
When material changes are made, the revised Privacy Policy will be posted on our website with an updated effective date.
Your continued use of our website following the posting of an updated Privacy Policy constitutes your acknowledgment of the revised policy to the extent permitted by applicable law.
23. Contacting Our Privacy Officer
If you have any questions about this Privacy Policy, wish to access or correct your personal information, withdraw your consent where applicable, or have concerns regarding Rochon Genova’s privacy practices, please contact:
Privacy Officer
Rochon Genova
Suite 900 – 121 Richmond Street West
Toronto, Ontario M5H 2K1
Telephone: (416) 363-1867
Email: privacy@rochongenova.com
We will make reasonable efforts to respond to privacy-related inquiries and requests within the time required by applicable law.
24. Effective Date
Effective Date: July 1, 2026
This Privacy Policy replaces all previous versions of Rochon Genova’s website privacy policy.