Consumer Class Action Lawyers in Toronto

Consumer Class Actions

Consumer class actions seek compensation for individuals who have suffered economic loss as a result of unfair, misleading, or unlawful business practices. In many cases, the economic loss to individuals may be relatively small. Spending $50 on an ineffective product or losing modest amounts each month due to hidden fees on a cellphone plan may not seem worth the time, cost, and uncertainty of going to court. Even losses of several hundred dollars can feel disproportionate to the burden of individual litigation.

Large corporations are aware of this dynamic. Across industries, including food manufacturing, telecommunications, household products, sports equipment, financial services or other fields, companies take advantage of the reality that most consumers simply take the loss. By uniting affected individuals, the collective strength created by class actions can level the playing field against powerful defendants to hold them accountable.

When assessing a case, we examine whether consumers have suffered a measurable loss, identify the parties responsible, and evaluate the best path forward. Our lawyers pursue cases involving:

• Misleading advertising and marketing;
• Unfair terms and conditions in sales contracts, sometimes found in insurance contracts or loan agreements;
• Insufficient warranties;
• Improper charges such as hidden costs;
• Overcharging; and
• Inadequate performance of consumer products.

We have handled a wide range of consumer class actions, frequently against major industry players such as TELUS and Bell. We have brought actions involving improper rounding of cellphone minutes, as well as claims related to defective products, such as faulty windows and laptops. These cases have helped Canadian consumers ensure they receive the value they were promised and paid for.

Frequently Asked Questions

Who may have a consumer class action claim?

Individuals may have a consumer class action claim when they have suffered economic loss as a result of unfair, misleading, or unlawful business practices.

What types of consumer issues may lead to a class action?

Consumer class actions may involve misleading advertising and marketing, unfair terms and conditions in sales contracts, insufficient warranties, improper charges such as hidden costs, overcharging, or inadequate performance of consumer products.

Contact Rochon Genova

Call Rochon Genova at 416-363-1867 or send us an email to set up a free consultation.