October 9, 2025 – Rochon Genova is pursuing a class action against L’Oréal Canada Inc., L’Oréal USA Inc., L’Oréal USA Products Inc., Strength of Nature LLC., Soft Sheen-Carson LLC, Namaste Laboratories, L.L.C., Dabur USA Inc., Dabur International Ltd., Sally Beauty Supply LLC., Sally Beauty Systems Group (Canada), Inc., and Godrej Son Holdings, Inc..
The action concerns the Defendants’ failure to conduct reasonable research and testing into the harmful side effects of chemical hair straightening products designed, manufactured, marketed, promoted and sold by them in Canada. In the action, the Plaintiff alleges that the Defendants failed to warn of the risk of uterine, ovarian and breast cancer as well as fibroids associated with the use of these products.
The class action is being pursued on behalf of:
- All persons who reside or have resided in the province of Québec, who used any of the Hair Straightening Products of the Respondents, as defined in paras. 5 and 6 of the Re-Amended Motion for Authorization, and where the person is deceased, their heirs and estates (the “Québec Consumers”); and
- All persons who are the spouse, parent, child, sibling, dependent, or caregiver to a Québec Consumer (the “Québec Family Members”).
- All persons who reside or have resided in Canada, who used any of the Hair Straightening Products, as defined in paras. 5 and 6 of the Re-Amended Motion for Authorization, manufactured, distributed and/or imported by L’Oréal Canada Inc. and where the person is deceased, their heirs and estates (the “L’Oréal Consumers”); and
- All persons who are the spouse, parent, child, sibling, dependent, or caregiver to a L’Oréal Consumer (the “L’Oréal Family Members”), collectively the “Class Members”.
The hair relaxers at issue in this action include, but are not limited to:
| Defendant | Product |
| L’Oréal Canada Inc., L’Oréal USA Inc., L’Oréal USA Products Inc, Soft Sheen- Carson LLC | Dark & Lovely, Dark & Lovely Beautiful Beginnings |
| Strength of Nature LLC, Godrej Distributors Canada Ltd., Godrej SON Holdings, Inc. | Motions, Soft & Beautiful, Just for Me, TCB, TCB Naturals, African Pride, African Pride Dream Kids |
| Dabur International Ltd. and Namaste Laboratories L.L.C | Olive Oil Relaxer, Olive Oil Girls, Organic Root Stimulator, Original Roots Stimulator, Organic Root Stimulator Olive Oil Relaxer, ORS |
| Sally Beauty Supply LLC and Beauty Systems Group (Canada), Inc. | Silk Elements |
If you or your family members have used any of the hair relaxers listed above, or any other hair relaxer manufactured by the Defendants, and have been diagnosed with uterine, ovarian and breast cancer or fibroids and would like more information regarding the class action, please contact us for a free consultation.
ROCHON | GENOVA
Barristers Avocats
121 Richmond St. W, Suite 900
Toronto, Ontario M5H 2K1
Telephone: 416-363-1867
Toll Free: 1-866-881-2292
Website: www.rochongenova.com
Email: jsloan@rochongenova.com